Goodbye AdWords, Hello Google Ads
Google recently launched the new branding for its ad platform. Formerly called AdWords, Google Ads has made its debut in an effort to simplify all of the broader advertising resources Google has to offer. Automation in Google Ads While Google advertising tools have always had [...]Read more
Is SEM Still Viable in Content Marketing Strategy?
As the sea of the world wide web becomes more inundated with information, the focus of content marketing has shifted to putting out high-quality content. More than ever, brands are looking to share content that is valuable and meaningful to their audience. In this strategy, [...]Read more
SEM vs SEO – Can’t We All Just Get Along?
When we first started doing search engine optimization (SEO) one of the selling points was that we could convert Google Adword budgets (SEM) into permanent effective organic rankings. Website owners who were spending thousands or tens of thousands of dollars every month buying [...]Read more