Articles posted by "Megan Breakenridge"
Negative Business Reviews and SEO: It’s Better than You Think
Getting only positive reviews is a nice idea, but it’s not always realistic for brands online. If your business has a received a negative review online, it’s easy to be disappointed. However, bad reviews can actually have a good side when it comes to SEO and reaching your [...]Read more
How to Maximize SEO with a Limited Budget
In an ideal world, we would all have unlimited budgets to make our digital presence as strong as possible. However, that is rarely the case. Even so, there are still ways to make the most of a business’s budget to create the best SEO results. To achieve this, a business should [...]Read more
Goodbye AdWords, Hello Google Ads
Google recently launched the new branding for its ad platform. Formerly called AdWords, Google Ads has made its debut in an effort to simplify all of the broader advertising resources Google has to offer. Automation in Google Ads While Google advertising tools have always had [...]Read more
Content Marketing vs. SEO: How They Are Related and How They Differ
Both the terms “SEO” and “content marketing” have used frequently in business over the last few years. With this, there has been some overlap in talking about them and the strategic contexts in which they are brought up. As a result, it can get confusing not only for people new [...]Read more
Link Acquisition Email Tips: How to Create Catchy Subject Lines
Inbound hyperlinks play a critical role in the success of your website. Relevant, high-quality links from authoritative websites add the most value to your SEO efforts. That being said, there a few things more discouraging than spending hours of your budget sending out emails for [...]Read more
Avoid Website SEO Mistakes that Get You Banned From Google
While your objective may be to get more visitors to your site, getting views by any means necessary is not quite the best approach. There are certain tactics that seem like short-term solutions to boosting SEO that can actually be detrimental to your ultimate goals. Just as there [...]Read more